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  • Writer's pictureShana Watkins

Connecting Beyond the Surface: The Importance of Knowing Your Clientele

Understanding our clientele goes beyond surface-level interactions; it's about recognizing their individuality and tailoring our services to meet their unique needs and preferences. Whether it's recommending a hairstyle that complements their personality or suggesting products that align with their skincare routine, this deeper understanding allows us to provide a level of service that goes above and beyond expectations.


Moreover, knowing our clientele on a personal level fosters loyalty and strengthens long-term relationships. When clients feel seen, heard, and valued beyond their transactions, they're more likely to return time and time again, becoming not just patrons, but advocates for our business.



For instance, the video shows a funny glimpse into what happens really while out shooting. It looks like I'm fixing my hair, but this is me showing one of the family members what I need them to do for their hair. Nothing like 25 mph winds to keep you on your toes!


In a world where digital transactions often overshadow face-to-face interactions, taking the time to truly know our clientele sets us apart. It's about more than just providing a service—it's about building connections that transcend the salon chair and leave a lasting impression.

So, the next time you find yourself face-to-face with a client, remember to ask those simple yet powerful questions: "I'd love to learn more about you! Tell me about your favorite things! Do you have a collection of anything special to you?" You might just be surprised by the stories waiting to be shared and the connections waiting to be forged.

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