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  • Writer's pictureShana Watkins

Reflections on 23 Years: 4 Untold Realities of Launching a Creative Business

Embarking on the journey of a creative entrepreneur is a thrilling yet challenging experience, filled with unexpected twists and invaluable lessons. Looking back at my early days as a photographer, here are four things that no one warned me about when I first stepped into the world of creative business 23 years ago.



  1. Client Relationships Evolve into Lifelong Connections: Little did I know that my clients would transform into more than just customers; they would become friends and, in some cases, feel like an extension of my own family. The importance of being genuine and caring about the people you serve cannot be overstated. This personal touch not only enriches your business but also creates a lasting impact on the lives of those you connect with.

  2. The Art of Perfection Requires Time and Dedication: The saying "perfection takes time" takes on a whole new meaning in the world of creative entrepreneurship. For every precious hour spent face-to-face with a client, a staggering nine additional hours may be devoted to ensuring every detail is impeccable – a process that might be familiar to fellow perfectionists, like myself. Yet, it's this meticulous dedication that sets the stage for an exceptional client experience and elevates your work from good to extraordinary.

  3. Continuous Growth is Non-Negotiable: In the dynamic realm of creativity, stagnation is the enemy. The responsibility to continually learn, evolve, and refine your craft lies squarely on your shoulders. Whether it's honing your skills, defining a signature style, or serving your audience at the highest level, the commitment to perpetual growth is the key to not only surviving but thriving in the ever-changing landscape of creative entrepreneurship.

  4. Photography: A Soul-Fueling Life's Work: Amidst the challenges and triumphs, one undeniable truth emerged – choosing photography as a life's work is a decision without regrets. The soulful fulfillment derived from capturing moments, telling stories, and leaving a lasting imprint on the lives of others is unparalleled. It's a wild ride, but one that, given the chance, I would embark on a million times over.

As I reflect on the twists and turns of this incredible journey, I invite aspiring creatives and fellow photographers to embrace the unknown and find solace in the ever-evolving process of growing both personally and professionally. It's been a wild ride but one I would do a million times over.



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